เค้าว่าเราเป็น "Most Interesting ISVs in Thailand Market 2007–2008"

From IDC, Thank you for ranking us as one of the most interesting ISVs in Thailand 2007-2008

Document Abstract

This IDC study is part of the IDC Asia/Pacific' s exclusive research that looks at major ISVs operating in the region. Through exclusive interviews and existing information bases, IDC analysts aim to cover the following areas: key company profile, the product/solution unique selling proposition and its positioning, go-to-market strategy, and IDC analysis.

Thailand is an interesting mark, which contributed nearly 2% to the overall IT spending in Asia/Pacific during 2007, and IDC projects that the overall spending for IT will reach US$5,810 million at a five-year compound annual growth rate (CAGR) of 9.16%. The Thailand ISVs are getting more mature with offering unique products and solutions to fit the local market. These products and solutions can fill the portfolio gaps in the market with localization and bilingual with Thai Language and English. This can pave the way for these local ISVs to increase the penetration in the domestic market by fitting the needs from local user and multinational company (MNC) as well.

"To step into this interesting market, global vendors should be careful in selecting their channel partners that well understand the Thailand market and have promising road maps for their growth," says Alice Lai, research manager, AP Channels Group, IDC Asia/ Pacific." Familiarity with the domestic market and products localization solutions are the key assets of the Thailand ISVs. Further synergies will come along for global vendors once the partner network is structured and equipped with appropriate partner management."

Table of Contents

• IDC Opinion
• In This Study
• Table: Summary of the Interesting ISVs in Thailand
• IT Spending Overview in the Thailand
• Table: Overall IT Spending in Thailand, 2005-2011 (US$M)
• In this Report
• Methodology
• Executive Summary
• ISV Profiler (Total 18 ISVs)

• Longkong Studio Co. Ltd.
  Key Company Profiles
  Table: Facts and Figures - Longkong Studio
  Table: Revenue Split - Longkong Studio
  The Product/Solution Unique Selling Proposition and Its Positioning
  Table: Pojjaman.CBS
  Table: Construction Business Solution, Namely Pojjaman.CBS
  Go-To-Market Strategy
  Performance in 2007
  IDC Comments/Analysis

• ESSENTIAL GUIDANCE
• Learn More
• Related Research
• Definitions
  Channels
  Customer Size
  Vertical Industries
• Synopsis

Most Interesting ISVs in Thailand Market 2007–2008
Apr 2008
Doc #AP678102Q
Special Study
Printed Page Length: 70 pages
Number of Tables: 44

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http://www.gii.co.jp/japanese/id64667-isvs-thai_toc.html