Longkong: A fruit of Friendship

Thai gov't has just launched a national campaign "Longkong: A fruit of friendship" last week.
I think Longkong's bunchy looks make people think about friendship.







By the way, Let's take a look what 'Longkong' is...

[Credit: wikipedia.org]

Longkong or Lansium domesticum was originally native to the Malaysian peninsula.
Agriculturally, the tree is grown throughout the entire Southeast asian region, ranging from Southern India to the Philippines for its fruit. In the Philippines, the plant is grown mostly on the northern island of Luzon due to the species' narrow range of conditions favorable to its survival. Within mainland Asia, the tree is cultivated in Thailand, Vietnam and India, as well as its native Malaysia. Outside the region, it has also been successfully transplanted and introduced to Hawaii and Surinam.

It is known variously as the langsat (Malay), lansones (Filipino), lansa, langseh, langsep, lanzon, lanzone, lansone, longkong (Thai), duku (Indonesian) or kokosan.
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If we can sell our products in SouthEast Asia, Do we need to localize our company name?
e.g. Langsat Studio Sdn Bhd... for Malaysian Market

...Sounds cool?